One of my first jobs in New York was working for the Gersh Agency, a talent and literary agency, at midtown. In the world of entertainment you’ll find the “Big 5″ agencies – William Morris, CAA, Endeavor, IMG and one other whose name escapes me – and then the subsequent level of about ten smaller agencies. Gersh was somewhere in that following level. They’d have you believe they were at the top, but I’m not so certain and didn’t stick around long adequate to verify one way or the other, anyway.
We did have some huge clients, though. David Schwimmer from Friends was our greatest breadwinner (out of the New York office, at least – the Los Angeles office had even larger names). Sam Rockwell was also on our list, as were Josh Duhamel and J.K. Simmons. They’d all stop by the office each and every now and again, and we’d roll out the red carpet so-to-speak, treating them like a-List stars and doing our finest to pamper them so they wouldn’t run away to a larger agency.
What I learned while in my time there was that a movie release date can tell you a lot about the movie release itself. Agencies don’t in fact release films – studios do – but they have some say in it. And it really is merely negative news for an agency if one of their star’s films is released in January or February. Simply because it means the studio thinks the movie is going to bomb, and nobody wants their star to become in a bomb.
It really is a uncomplicated fact that men and women spend much less dollars in January and February. Regardless of whether that’s since it really is colder throughout most from the country while in those months so individuals stay inside additional, or irrespective of whether it really is since men and women have much less dollars simply because of December’s holidays, it is tough to say. My guess is that it is a bit of both.
But it results in studios dumping films that they’ve already made but think are crap into the theaters through that two month stretch. Irrespective of whether it is something like Denzel Washington’s “Book of Eli” or Martin Scorsese’s “Shutter Island,” even having the greatest stars or greatest directors attached won’t save a poor movie from a poor movie release.
The flip side is that each and every agent wants their client’s films to become released while in the summer, preferably some time from May well til about mid-july. These are known as “tentpole films” since the cash they make acts as a tentpole to hold up the rest on the studio, and a tentpole movie release is often a fantastic way for a star – and their agent – to build their brand and name recognition.